What is it?
Why wait for the New Year to make a change? Project 12 is your chance to build serious momentum now, hit your peak by Christmas, and cruise through the festive season guilt-free.
This is a 12-week, independent training challenge that gives you a taste of LYFT programming without the intensive 1:1 commitment.
Because LYFT is celebrating its 2nd birthday, I'm raising the stakes.
I've built a points system right into the LYFT app. Hit just 80% completion (615 points) across your workouts and daily habits by the final week, and I’ll coach you through January completely FREE.
Do the work now, and the hardest month of the year is on me!
WHAT DO YOU GET?
Your 12-Week Training Plan
Everyone receives a structured 3-day-a-week training plan. The specific exercises will be tailored to your capability and setup, whether you train at a fully equipped gym or at home. This plan will remain consistent for the full 12 weeks so you can master the movements and track your progress. Delivered through the app with full video demonstrations.
Nutrition Targets & Guidelines
I will calculate your personal protein and calorie macros upfront to support your goals. You’ll be given sustainable daily habits (steps, water, nutrition) to track for points, plus full access to my 200+ recipe library to keep your meals exciting.
Formal Milestone Check-Ins
This is an independent challenge, meaning you won't have weekly check-ins or daily messaging access to me. However, you aren't completely on your own. You will submit a formal check-in at the halfway mark (Week 6) and upon completion (Week 12). I will review your progress, check your points trajectory, and make sure you are locked in for the finish line.
IS THIS FOR YOU?
This programme is a taste of LYFT. It requires self-discipline, consistency, and a drive to hit your points independently.
What this ISN'T:
❌ My highly bespoke, constantly changing 1:1 coaching.
❌ A programme with a group WhatsApp chat or 1:1 messaging access.
❌ A quick-fix, restrictive Christmas diet.
❌ Something you have to be absolutely perfect at.
WIN YOUR JANUARY!
To win your entire month of January coaching for free, you must accumulate 615 points by the end of the 12 weeks.
This target represents an exactly 80% completion rate of your total programme. You do not have to be perfect to win, but you do have to be consistently disciplined. You earn points by logging your completed actions directly inside the LYFT app each day.
Here is exactly how the scoring breaks down:
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Workouts: 5 points each (up to 3 per week)
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Nutrition: 3 points for hitting your daily macro targets
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Steps: 2 points for hitting your daily step goal
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Daily Habit: 1 point for completing your assigned daily habit
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Water: 1 point for hitting your daily hydration goal
The math is specifically designed to reward holistic consistency. Because the threshold is 80%, missing a single workout will not eliminate you from winning. However, to bridge that point gap and protect your final score, you cannot afford to slack on your daily steps, hydration, or nutrition.
Hit that 615-point finish line before we wrap up for Christmas, and your first month of the New Year is completely on me!
I'M READY,
LET's GO!
Project 12
199£Valid for 12 weeks